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Social Media for Business Training

Effective social media marketing will not only generate more business, it will also help you connect better with your customers. This CPD approved Social Media for Business Course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool.

Course information

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined.

Three quarters of us in the developed world use the internet. Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction.

So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

Duration: 100 minutes


  1. Introduction
  2. What is Social Media?
  3. Introduction to POST Methodology
  4. Websites and Microsites
  5. Facebook
  6. LinkedIn
  7. Twitter
  8. Blogging
  9. Video
  10. Bringing it all Together
  11. Is Social Media Worth It?


The Social Media for Business Training course is recommended and approved by the following bodies:

Social Media for Business Training
Online Course

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I took the Achieving Food Hygiene Level 5 course and it was well written and helped improve my knowledge around the thorny issue of food safety.

Phil, Corby
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